In this age of rapid digital communication, I believe in leveraging cutting-edge AI technologies to create resonant, tailored content. My approach involves harnessing the power of AI tools like Grok, Gemini, Jasper.AI, and ChatGPT to forge unique brand tones that align with Dr. David Hawkins’ Levels of Consciousness (LOC), thereby connecting with customers at their most receptive emotional and intellectual levels.
For a quick intro to Dr. David Hawkins’ work, he outlined different levels of human behavior (low levels like guilt and shame and high levels like logic and love). You create brand tones depending on where a client sees themselves on the map, where the client actually is and what types of audiences the client wants to reach based on each product or services. You can learn more here if you’re curious (https://www.bybethanykids.com).
My Method: I employ a dynamic strategy where I first map out where a business falls on Hawkins’ scale – whether it’s at Courage (200), Reason (400), or perhaps Love (500). From there, I identify the corresponding consciousness level of their ideal customer. By using AI, I craft content that bridges these two points:
-
Grok: Ideal for businesses at the level of Acceptance (350), where its real-time insights from X posts help in creating content that’s both current and socially resonant, aiming to elevate the customer’s consciousness to this level.
-
Gemini: For brands operating at the level of Reason (400), Gemini’s ability to understand complex contexts allows for content that’s informative and clear, encouraging customers to engage from a place of intellectual curiosity.
-
Jasper.AI: Perfect for companies at the level of Joy (540), Jasper’s creative output can produce uplifting, inspirational content that matches the high vibrational state of customers looking for positivity and motivation.
-
ChatGPT: Excellent for brands at the Courage level (200), where the focus is on empowerment and action-oriented messaging, helping customers to overcome fears and engage with the brand on a more courageous note.
Examples of How it Looks:
Local Organic Farm (Business LOC: Acceptance 350, Customer LOC: Willingness 310):
Strategy: Using Grok to gather real-time local food trends, I create newsletters that speak to the community’s growing interest in sustainable living. The tone is informative yet warm, encouraging customers to step into acceptance of healthier eating habits.
Tech Startup (Business LOC: Reason 400, Customer LOC: Neutrality 250):
Strategy: With Gemini, I produce educational email series that break down complex tech solutions into digestible content, appealing to customers who are just beginning to appreciate the value of technology. The tone is professional and insightful, nudging customers toward a more reasoned approach to tech adoption.
Luxury Wellness Retreat (Business LOC: Joy 540, Customer LOC: Love 500):
Strategy: Leveraging Jasper.AI, I craft emails that are vibrant and emotionally engaging, focusing on the transformative experiences at the retreat. The tone is joyful, inviting customers to elevate their own consciousness through luxury and well-being, aiming to meet them at a place of love and connection.
By integrating these AI tools with psychological insights into human consciousness, I ensure that each piece of content not only informs but also elevates, aligning brand messages with the evolving emotional states of their audience. This method is not just copywriting; it’s a psychological journey through words.
Leave a Reply