1. Business’s Description of Themselves:
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Prompt: Describe your business in one paragraph, focusing on what you do, your mission, and the unique value you provide. How does your business align with the principles of Dr. Hawkins’ LOC?
2. Business’s Description of How They Want to Be Perceived:
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Prompt: How do you want your customers to perceive your brand? Consider aspects like trustworthiness, integrity, inspiration, or enlightenment. Write a brief description of this ideal perception.
3. Business’s LOC (both Calibrated and Perceived):
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Prompt:
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Calibrated LOC: Based on Dr. Hawkins’ scale, where do you believe your business currently stands in terms of consciousness? Justify this calibration with specific business practices or ethos.
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Perceived LOC: How do you think your audience perceives your level of consciousness? Is there a gap between the calibrated and perceived LOC? Why might this discrepancy exist?
4. Business’s Target Audience Description / Demographic including Generation:
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Prompt: Detail your target audience. Include demographic specifics like age, gender, occupation, geographic location, and generational cohort (e.g., Millennials, Gen X, Baby Boomers). Describe their interests, lifestyle, and how they engage with content.
5. Business’s Target Audience’s Actual and Perceived LOC:
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Prompt:
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Actual LOC: What do you estimate the average LOC of your target audience to be? Consider their behaviors, values, and how they might respond to higher consciousness concepts.
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Perceived LOC: How do you think your target audience perceives their own level of consciousness? Might there be a difference between their actual and perceived LOC, and why?
6. The LOC Where the Audience Meets the Business (Average of all LOCs):
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Prompt: Calculate an average LOC by considering both the business’s calibrated LOC and the audience’s actual LOC. This average should represent the common ground where your content strategy should ideally pitch. How can your content bridge the gap between your business’s LOC and that of your audience’s, bringing them both towards higher consciousness?
These prompts will guide you in crafting a content strategy that resonates with your audience while staying true to the philosophical underpinnings of Dr. Hawkins’ Levels of Consciousness. This approach ensures that your brand voice not only communicates but also elevates, aligning with the spiritual or consciousness-raising aspects of your business ethos.
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